If you read Google CEO Eric Schmidt's recent article on how Google helps the publishing industry by delivering them 1 Billion clicks, he also talks about a new google app called Fast Flip. Now fast flip appears to be the next revision of Google News in the works. Google keeps giving users what they want so why would the users ever want to go directly to the news sites to get anything.
This almost sounds like a class from MBA school where we were taught about the supplier power and buyer power in Porter's Five Forces. Google simply has too much buyer power right now over individual news companies which are too many and they compete with each other.
It seems to me that the news industry should take a good look at how they can collectively take action here. Any action by one news company simply doesnt count here. W/o any news, none of Google's apps like Fast Flip or Google News are going to work!
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