Sunday, January 17, 2010

Getting your subscription site on Google News

Past few weeks have been educational in trying to get Google News working for our subscription products.

Before the recent changes by Google News in its crawling policies, we had the news crawler crawling the free newsbriefs posted on our corporate website containing but it wouldn't crawl our subscription product sites where we would only allow teasers to be shown to visitors. Submitting the sitemap to Google News also wouldn't work. Then we had News Corp threatening to take its content out of Google News after which Google allowed subscription websites with teaser only content to be displayed as such without showing full articles to visitors coming from Google.

Now Google allows for a few options for subscription sites: (a) You can show the article the user clicksed on completely but show a subscription or login paid wall to the user for any other clicks. In this case Google News wont show a subscription label for your site in the search results. Interestingly Google has been lowering the threshold on this from requiring a a few articles to be shown for free before showing the paid wall to now only the clicked on article. (b) Google can show the "subscription" tag in front of the snippet of news from your site.

You can locate your site content in Google News by searching for site:ww.foo.com in the search box. Also the fact that Google allows more options doesn't mean that it encourages cloaking - ie., showing some other content (ie., full content) to the crawler only to show the paid wall to the Google visitor. It would be extremely dissappointing it seems to the Google reader to encounter that surprise it seems. I think that only seems logical...

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